DIGITAL COLLABORATION 📱
KEY ROLES: Creative Director, DP, Editor, Writer
I concepted and led production for Snoopslimes’ collaboration with Raising Cane’s, creating two campaign videos that brought the brand’s signature menu to life in slime form. I wrote, directed, shot, and edited both the behind-the-scenes feature and ASMR video, blending food nostalgia with sensory storytelling to promote the collab across social platforms and strengthen both brands’ connection with Gen Z/Gen A audiences.
BTS - “Making the Cane’s Slimes”
70.6K+ LIKES ON TIKTOK
A BTS-style video showing the creative process behind the collaboration. Walks viewers through brainstorming, production, and how we turned Cane’s classics into slime.
CONTENT 🎥
ASMR - “POV: Your chicken fingers were SLIME 😳”
392.7K+ LIKES ON TIKTOK
ASMR video focusing on the experience of the collab. Emphasizing texture, color, and sound design to capture the signature Snoopslimes feel while showcasing Cane’s visual identity.
IMPACT 📈
Strengthened Snoopslimes’ reputation for viral brand storytelling
Deepened Raising Cane’s engagement with Gen Z audiences
Expanded cross-brand visibility through creative ASMR integration