DIGITAL COLLABORATION 📱
KEY ROLES: Creative Director, DP, Editor, Writer
I concepted and led production for Snoopslimes’ viral nine day Barbasol series, doubling the amount of shaving cream in each slime. I directed, shot, and edited every video, turning a single can into a 512 can finale that reached millions and led to Barbasol donating 1,012 cans to local nonprofits, revitalizing the brand’s relevance with Gen Z and Gen Alpha audiences.
CONTENT 🎥
DAY 1
(1 can) / 2.2M+ VIEWS
Starting small. One can of Barbasol and a crazy idea…
DAY 3
(4 cans) / 5.7M+ VIEWS
It’s becoming a workout already.
DAY 3.5
(the Barbasol pallet arrives) / 544K+ VIEWS
Unboxing over 1012 cans.
DAY 4
(8 cans) / 5.2M+ VIEWS
What did we get ourselves into?
DAY 5
(16 cans) / 846K+ VIEWS
The FULL team starts helping out.
DAY 6
(32 cans) / DONATION ANNOUNCED/ 21M+ VIEWS
Very excited to donate this slime.
DAY 7
(64 cans) / 474K+ VIEWS
Two tables needed now.
DAY 7.5
DONATION pallet arrives / 616K+ VIEWS
Setting up for the next video and the donation.
DAY 8
(128 cans) / DONATION ✅ / 384K+ VIEWS
Making slime in a kiddie pool? I’m in.
DAY 9
(512 cans) / 4.9M+ VIEWS
The finale. It’s all hands on deck.
BASKETBALL CHALLENGE
258K+ VIEWS
A basketball challenge with influencer Michael Franko? Let’s do it.
DAY 2
(2 cans) / 2.1M+ VIEWS
Two cans in and the texture’s already getting wild.
IMPACT 📈
1012 cans of shaving cream donated to local nonprofits
Elevated Barbasol’s brand relevance with Gen Z/Gen A audiences
Millions of views across Youtube, Instagram, and TikTok
12 complex videos produced over 1 month